Colin Mcrae

Colin Mcrae

Colin Mcrae In The News

How Gaming Helped Subaru Make A Name For Itself

Fifteen years ago, chances are that no one in the UK would have known of the small Japanese car marque, Subaru. Those that knew of of these far-eastern autos viewed them primarily as farming vehicles that farmering communities would use to ferry their crops and sheep dogs from A to B when the trusty Range Rover was to wide for the twisty country lanes, they were a less attractive option than van contract hire. Of course now the Subaru name is well know in Britain, and has even earned the affection moniker, 'Scooby', mainly for its iconic now Impreza model, a popular choice for customers looking into car leasing. What is intriguing is the way that Subaru gained popularity through a successful period in top level motorsport, and curiously, a computer game.

 

The young Scottish rally driver Colin McRae took his first world championship in a Subaru fifteen years ago, the plucky young scot was a man of little words that let his driving style do the talking, and what a driving style he had! McRae could only be described as frantic, he hustled his car over dirt, dust, ice and snow with reckless abandon, always fast, sometimes to the point of flipping and barrel rolling his car after hitting a rock, only to continue as if nothing had happened.

 

As McRae became relatively famous, dragging the success of the World Rally Championship with him, the viedo games publisher Codemasters enlisted his help for a console rally game in which McRae and his iconic Impreza took the staring roles. The game was heralded amongst the press for its ultra-realistic handling and beautiful graphics and sold in it's hundreds of thousands. In a direct correlation with the success of the game, Subaru saw interest in the Impreza build and build with sales of the blistering quick WRX version particularly impressive.

 

Throughout the noughties the Subaru Impreza in its various iterations became the boy racers dream. The 4WD beast became available to buy in metallic blue with gold rims, echoing the colour scheme of the famous rally car. Today Subaru faces tough rivalry from the Mitsubishi Evo 10 which is widely thought of as the better model and sells well through contract hire firms. But through the WRC, Colin McRae and that massively popular game, Subaru has been able to cement a place in the UK car market with a wide range of models from super-minis to 4x4s. Subaru is living proof that a strong motorsport heritage can translate into healthy sales figures!

Questions about Colin Mcrae

Is Colin Mcrae DiRT 2 compatible with the Logitech Driving Force GT wheel?

The PC version is, but not sure about PS3 or Xbox 360

Ps3 game question?

should i buy colin mcrae dirt for the ps3 and is it multiplayer offline thx for any answers

it hasent got a multiplayer mode

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